Tips to Improve the Loading Speed & Performance of Your Website

The world is moving at a rapid speed and with the advancement in the technology people have become less patient.

 As per the reports of Kissmetrics, more than 47% of the customers expect a webpage to load in less than 2 seconds. 40% of the online users abandon a site that takes more than 3 seconds to load.

All these stats clearly show that online users have become extremely impatient. Having a website with slow loading speed will not only cost you money, but it also has an adverse impact on the overall performance of the site.

Let’s have a look at some useful tips to improve the loading speed of the site to make it look catchy for the online visitors.

• Minimize HTTP Requests

Each time HTTP Requests are counted whenever the browser fetches a page, file, page or picture from the web server. One of the trusted sources from the industry has revealed that all these requests take up to 80% loading time of a site. The browser in this case also restricts the requests between 4-8 connections for every domain.

This ensures that loading 30+ assets at a time does not remain an option. So, higher the HTTP requests that you need to load; the longer it is for the page to reach and retrieve them all in a go. To decrease HTTP requests –

• make use of queries to load the requirements
• combine JD or CSS files
• CSS sprites
• minimize the total number of images you use

Hiring professionals that offer best web design Cape Town or other preferred location would help in this context as they can compress the size of the image.

• Caching is the Key

The term ‘Cache’ is quite familiar with the professionals engaged in web design and development projects. Caching is a process that is useful for having temporary storage of the web pages for minimizing the bandwidth and improving the overall performance. Caching saves a significant amount of server time and helps in making things faster.

• Opt for CDN (Content Delivery Network)

Content Delivery Network is one such system that put distributed servers into use for offering websites as well as other web content based on the location of the user. It has emerged as an effective way of having all static files of the sites starting from CSS, JavaScript, and even images together and to deliver them through the web servers which lies in the close vicinity of the user. Shorter the proximity, faster the loading time!

There is a great scope of delving all the categories into detail, but following these guidelines would give you a good chance to cut down the loading time and for improving the overall speed of the site.

Having expert opinion and advice from professional web design and development agencies along with SEO agencies Cape Town or from other preferred location would help to get things in a best possible manner.

Never be in a hurry to increase the performance of the site. Most importantly, never choose any shortcut or irrelevant ways to reach the feat of being on the top of eh search results. In case of any query, please free feel free to reach us below in the comment section.

Reasons Why You Need Digital Marketing Strategies to Grow

With the possibility of rapid change as well as the evolution of modern technologies, businesses irrespective of their size, are trying every possible means to keep up with the trend and of course that turns true for the rest of the society. Majority of the physical stores are either altering their business models to the online mode of operation or are beefing up with their existing marketing efforts to digital marketing strategies.

In this post, the readers will get to know why businesses need to look out for digital marketing strategies in 2018.

1. When You are Directionless

It is true that majority of the companies that don’t have a digital strategy do not have a clear strategic goal and they confuse what to achieve in terms of developing new associations with the customers and to retaining the same.

With the help of effective digital marketing strategies, one can easily have the right thrust that will help them to move towards the goal. Hiring web development companies in Cape Town or in your preferred location could be one of the best moves through which you can create the face value for the company.

                                      

2. When You Lack Powerful Online Value Proposition

Having well-defined online customer value proposition customized for targeting a different set of customers are great in differentiating the online service. This also motivates the existing as well as the new customers to associate with the company from the beginning and to stay loyal. In this context developing competitive content marketing strategy plays an important role for most of the businesses because content helps the audience to engage with.

3. When You’re Unable to Optimize

It is not new that every company with the website has analytics, but in most of the cases, it is seen that senior officials at managerial positions hardly have time to review and neither they act on them.

Once a strategy enables businesses to get the basics right, they can easily continue to progress with the continuous improvement of the key aspects such as usability experience of the users, search marketing, social and email media marketing, etc. Hiring and working with the top SEO companies in Cape Town or from any other location would be one of the best things to do to make it bigger and better.

Apart from the ones discussed above, many other reasons are also there that suggests there is a huge requirement for digital marketing strategies to flourish over the online space. Make sure to work with the big and established names in the industry only as they are familiar with the odds and evens of the industry and make the journey smooth.

Top 3 Useful Tips to Improve the Ranking of Your Website

As a blogger or being associated with the online digital marketing industry, you might be well aware of the technical thing known as PageRank. Well, in this context it is important to mention that leading search engine giant Google make use of several methods in order to determine which pages should top the list.

Although, there is, of course, a secret formula to this but still there are certain ways through which you can easily increase the ranking of the website. And this post is all about discussing some of the useful tips that you should consider to take the site to another level.

• Create Unique and SEO Optimized Content

First and foremost thing is to create a good unique content for the site or for the blog. The crawlers or search engine bots gives utmost priority to unique and fresh content that bloggers keep updating on regular basis. The fresh content will draw the attention of the webmasters and will link the site and not to mention this is one of the best ways to get inbound links.

• Acquire Backlinks as Much as You Can

One of the most important players in the race of improving the ranking of the site is to get inbound links for a given site. It is important to mention that the success of Google’ PageRank is significantly dependent on a total number of inbound links to a particular page. Of course, not all the links are equal when it comes to backlinks. Generation of backlinks is not a critical task and there are different ways to do so such as

• guest posting
• blog commenting
• forum posting

• Social Networking Should be Taken Seriously

Social networking sites are indeed very helpful to promote a site but as of now much detailed knowledge about the same is yet to be closed. But it is true that businesses will get a great deal of traffic coming from social networks.

So make sure to make the format of the website as well as content social friendly. Ask the agency offering services like web design in Cape Town or in any other location to add images and to add catchy titles to the content.

Some Other Tips

• Graphics should be search friendly
• Focus on keyword phrases and keyword sementing
• Submitting blog to web directories
• Fix broken links

Hopefully, the pointers discussed above will work for the readers and they will surely get fruitful results. Make sure to hire professional agencies for SEO services in Cape Town and even in other locations to make the website fetch top rankings over the SERPs.